Training

Richard Hamburg, Director of Training

richRichard Hamburg, Director of Training, has enjoyed a successful sales career for over 25 years. Richard has experienced and excelled at every aspect of the automotive sales process, including F&I and sales management. As an F&I trainer, Richard has devoted his energy to helping ADM Customers achieve sales excellence. He is AFIP certified and conducts a high energy and action-packed workshop. His workshops are focused on the core values of selling with honesty and integrity. Richard’s workshop and dealership training offer a proven method for retaining subject matter and generating increased income in finance. You need to experience for yourself why Richard’s workshop is necessary for today’s professional and how it will positively impact your bottom line.

The Premiere Menu-Selling System

  • On-Site F&I Training

The Premiere Menu-Selling System is our streamlined training program that will have your Finance Manager up and running within a day. We provide in dealership training on all installations, large and small alike, to make sure that the investment you make is generating you a return immediately. We don’t place limitations on the amount of time we need to spend to bring a new F&I Manager up to speed… whatever it takes we’ll get the job done.

Did you know a customer will buy more products than we could ever sell them? ADM has authored Premiere Menu, the Premiere Menu-Selling System. Learn all the in’s and out’s of menu-selling. We will share techniques that eliminate most objections before they occur. It’s everything to everybody every time, but there’s more. How to properly set up the menu for maximum success is key. Have you ever wondered how to get that extra product into the F&I Office? We’ll show you how.

  • Advanced F&I Training

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ADM’s workshop will address all the preliminary aspects of being and effective and efficient Business Manager, prior to visiting with the customer. We will demonstrate a proper customer interview at point of sale, and the benefits of an interview. How the Business Office is set up has a greater impact than you think. While making sure that your store is fully complaint and FTC Red Flag ready.

Performance training, ADM’s training center has state of the art facilities located at our Camp Hill, PA office. We also provide customized training programs conducted at your dealership.

For the seasoned F&I professional, we provide classroom advanced F&I training programs. These are designed to sharpen the objection handling presentation skills learned in the comprehensive program as well as provide legal and regulatory updates relevant to each market.

  • 2-Day Comprehensive F&I Training

Our State-of-the-Art Career Development Center in Camp Hill, PA is a fully equipped training facility with sound light and video systems designed to give your Finance Manager the best in workshop experiences. Our trainer comes with years of hands-on retail auto and sales training experience.

  • Value-building, selling and presentation skills
  • Non-confrontational techniques in overcoming objections
  • Converting cash, bank and credit union customers to dealer financing
  • Deal and delivery structuring techniques
  • Two video role-play sessions that allow the student to assess and improve
  • Update on legal and regulatory issues affecting Finance Departments
  • Menu-selling techniques and full disclosure requirements